RFID & CRM (part I)

CRM Stands for Entirely Mental Adjustment to the Customers Centric.

It goes without saying that CRM (Customers Relationship Management) has become much more important in the 21st century where entrepreneurs are anxious to obtain, and it becomes one critical issue that is essential to a basic surviving tool in the global competition in every business perspective.

Despite of existing facts in the business and not a new administration management strategy, thanks to the popularity of the Internet become much more handy in information application usages as well as E-Customers taking most of the shares in the nowadays international businesses, major corporate are seriously taking it into account in their internal mind breaking in business expansion to gain more profit and less cost in daily operation.

Customers Economy tends to be one of the trends in the 21st century while many enterprises are continuously facing challenges in their Customers Relationship Management criteria, and these challenges are facing and in a critical stage about who is much clever and who can turns it to opportunities gaining more business and who could stand better chance in the business competition. For instances, business owners used to easily collect information by all means to survive, now it appears all customers easily catching up necessary indication and data in decision making when Consuming & Purchasing. Business owners were facing single marketing strategy and sales channel but nowadays he or she must look at the harsh side of the multiple channels in supplying and delivering as well as critical crises about Customer Services and Business Rectification. What we need to carefully examine about the Customers Economy? Here is what we might face through when we are dealing with:

A. How could we make us better in business competition?
B. How could we make us to gain more profit?
C. How could we keeping and maintaining our customer’s loyalty?
D. How could we make sure and carry them out and response about rectification of Customer Services?
E. How could we switching ourselves from only selling products to become Customer’s Consultancy and Customers Demand Creating? And the last
F. How could we verify the Target Reaching Process and do it by all means on each successful case that brought to us to end the case?

Market Share Percentages might be the priority to the business owners in the old days but they have to look upon other matter such as Customer Loyalty now; Business owners may say profit takings is much important in single product but now they have to emphasizing about Customers Value; They used to be in mass marketing to the public on single product yet they are saying they are taking more care about their customers’ Personalization + Customization and Life Span Criteria in different markets.

It is necessary for a business owner to make sure about its business Direction, Task, Strategy, and Alignment Processing while all sorts of activities is setting up for reaching the sales target. And it is clearly pointed out in every level of the organization within the operational facilities and developing High Level Business Process to be able to fit the criteria of the CRM, and only go through Alignment Processing making sure of who you are and where to go, that brings the succeed of the CRM Implementation.

Intern Organization is the core of the CRM and its goal is to carry out the so called “Customer-Centric”. In other words, switching to it from “Product-Centric”, of which the players –members who are the most important one that need to adjust themselves, which it takes about 60% in getting to success, followed by Processing 30% and finally Technology 10% stand.

4 basic rules about how a successful implementation on CRM is:

A. Understanding your Customers
B. Lock & Log on your target Clients
C. Sale to the Customers and the last
D. Retain and Hold your Customers.

Other things like Data Warehouse; Data Mart; Data Mining obviously become a must and one and only that drives the CRM to functioning. For instance: The viability of the investment injection in Data Warehouse? Why we need to have Data Warehouse? How to build a Data warehouse? And how we could build a successful and useful Data Warehouse? These need to carefully examine for those CEO and business owners.

The application of the Data Mining consisting with these 5 models and if you play it smart and wise, it is definitely going to be a plus in your CRM implementation:

A. Careful Classification;
B. Precise Predictive Modeling;
C. Detail Clustering / Segmentation
D. Successful Association Analysis and
E. Absolute Sequential Modeling.

Making it easily to understand about CRM which is to manage efficiently manage Long Term and Firm Relationship with your Customers. To be able to reach such a target and task, common means of doing so is to setting up fully detailed customers information; rectify and adjust customers information; precise customers information; customized production and absolute customers services as well as efficient management systems of multiple channels. All these purposes are to gain satisfactory from the customers and their life span value with addition the business competition and ability of higher profit takings.

Therefore, there are a couple of key points when you’re setting up your business targets and strategies:

A. Is these are for your customers?
B. Have you clear out the differences between all sorts of different customers?
C. Have you considered what your customer life span is?
D. What is your customers’ value to the business?
E. Have you distinguished to the customers in different criteria?
F. Do you have enough information about your customers and that is enough to get what product and services they need?
G. Have you combine and adjust your customers’ information?
H. Have you built a customer relationship base on Customers Centric?
I. Who are the most value customers in your business?
J. Do you know these customers well and enough?
K. And how we can put all these information together to better serve our customers?

Some useful hints may reply these in short:

A. Watch out their Finance Situation
B. Individuality Marketing and Managing
C. Strong Fundamental Customers Relationship Management Skill and Practice
D. Precise Customers information
E. Familiarity about multiple marketing channel management
F. Attention to the Customers Life Span Management and
G. Smart Technology implementation to the CRM.

Hopefully these information can be of assisted when you’re referring to a setting up your own system of CRM in helping and solving problem for your customers, and we of course wish you a very successful business operation in the times of coming.

News letter about RFID

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